With the fallout of Vietnam, the continuing threat of mutually assured destruction, and other socio-political issues spilling over from the 70s into the 80s a darker tone in comics was inevitable. But that is just the backdrop for comics. Comics had to adapt their content for the direct market. Their readership was aging, and so, they had to adapt the content to reflect their aging readers. Inevitably, the comics grew darker. They became more violent. They grew more socially and politically aware of the world and would comment and parody it. Because of the aging readership, comics had to grow and adapt. So not only did they become darker, they became more self-referential, commenting on comics history and past issues. Instead of broadening their audience, comics selected and reduced their audience, focusing on readers that they already had.
Throughout the 60’s, comics were at the forefront of social transformation. Possibly the best example of this is through comics reflection of the public’s view of the Vietnam War. At the beginning of the war a majority of Americans fully supported the cause. The idea that communism, the most evil idea conceived, could spread first through South-East Asia and eventually to the US lead Americans to accept the need to occupy Vietnam. However as the war progressed it became more obvious that it was less to defend democracy and actually just a proxy war against Russia. As support for the war diminished, comics greatly altered their position on the war to question the causes of the war, and whether the US should actually be there. The comic Iron Man accurately represented this shift in support as he stopped dealing arms, and took a moral stand against their use. As well as Vietnam War culture, comics also accurately portrayed youth culture in the US throughout the 60’s. Comics suc...
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