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Showing posts from September, 2009

Ages of Heroes, Eras of Men: Thinking about the Marvel/Disney Union

The four billion dollar acquisition of Marvel Entertainment Group by Disney naturally has me thinking about comics in a new light. I can see a Marvel Team-Up with Steamboat Willie and Spider-Man looming in my future....not. Seriously, for academics and comic fans alike, there is something to be said about the mighty merger of brands. Disney got a lot out of this deal. If you have kids, sign your house over to Disney now, soon they will have your little boy just like they have your little girl (cue evil villain laugh:)

That may be extreme, but the merger of corporate culture will be key to the success of this deal and that will create unique opportunities for both companies. I doubt many people remember Disney's decision to license characters for the Playstation 2 game Kingdom Hearts. Produced by Square Enix, the creator of the Final Fantasy franchise, the game was a crazy blend of Final Fantasy game play and Disney characters and worlds. The result was surprisingly playable. …