Mark Waid has gotten a bit of criticism and praise for his advocacy for digital comics. My mantra, as always, is that comics are the kaleidoscopic point. A space where broader sociocultural trends come together. On the page the process is layered and intriguing. The system around comic book publication also offer similar insights. Comic book are artifacts of modern urban industrial experience. Thus, the turn toward digital in comics is merely a microcosm of the broader transformation from an urban industrial to suburban service economy. This presentation lays out Waid's argument for why digital comics make sense. Moreover, he gives us some insights into the monetary impact of his efforts. There is no question there will continue to be a turn toward digital publication. The question is who will benefit from that transformation.