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Showing posts with the label New 52

STATIC SHOCK #8 Trailer--The Final Issue

I'm sorry that Static Shock isn't going to continue within the New 52 .  While diversity has been one of the themes of DC Comics relaunch event, it hasn't been successful on all fronts.  Should we dismissed the overall focus on expanding the narrative universe?  I don't think that would be fair. While Scott McDaniel has spoken of classic problems associated with Static Shock's overall placement within the New 52, there is no question the editorial mandate at DC has been to broaden representation. Even with criticism associated with sexism and lack of female creators , in a medium heavily dependent on the visual, there are more characters of color and greater emphasis on diverse sexual orientation for the audience, which remains primarily male and white, to see and reconcile within their worldview. The disappointment in the failure of Static Shock has everything to do with the historic nature of the character. One of Milestone Media's original titles...

ICv2 - 'AVX' Marketing Biggest Ever--Comics and the Crossroad of Commerce

ICv2 - 'AVX' Marketing Biggest Ever Is Avengers vs. X-Men "the" summer event for Marvel? Is this the response to the New 52 everyone is expecting? In truth, I don't think Marvel needs to respond to the New 52. They benefit through the pop cultural associative ether. Moreover, DC's efforts have not had the broad sales impact they hoped. While lapse fans have returned, long term growth comes from new (hopefully young) fans. Recent reports suggest the New 52 is not attracting fresh eyes. So, what exactly would Marvel be doing if it rushed to react? There is not a clear answer, so the question become what to do, if anything in response. To me, the answer is to do exactly what the are doing. Marvel is continuing down the path to develop stories and characters across multiple platforms and bring them to audiences utilizing Disney 's distribution channels. This was the pattern they had before the New 52 and it has not changed. We wonder if digital...