In some respects, the comics of the 1960s were spot-on with their storylines and themes in relating to their readers and growing their fanbase, but in others, they were still lagging behind. Marvel did a great job gaining new readers and expanding the popularity of comic books in this decade. They did this by making the storylines more relatable to the people who would be reading them. Superhero characters became more realistic and human. They struggled more often in this decade than they had in previous decades and dealt with subjects that are universally experienced by people in the real world. At the same time though, they did not fully adapt the stories to fit exactly what was going on in the real world at the time. This was going to have to change for the future if the comic book industry wanted to stay relevant and popular.