With the fallout of Vietnam, the continuing threat of mutually assured destruction, and other socio-political issues spilling over from the 70s into the 80s a darker tone in comics was inevitable. But that is just the backdrop for comics. Comics had to adapt their content for the direct market. Their readership was aging, and so, they had to adapt the content to reflect their aging readers. Inevitably, the comics grew darker. They became more violent. They grew more socially and politically aware of the world and would comment and parody it. Because of the aging readership, comics had to grow and adapt. So not only did they become darker, they became more self-referential, commenting on comics history and past issues. Instead of broadening their audience, comics selected and reduced their audience, focusing on readers that they already had.
Why blame comics for societal failure? Society blamed comics for the societal failures because it was a fairly new industry, and as things seemed to go “wrong” they figured it must be comic books. When a child grew up during the war, his father was probably killing people and the military and his mother was probably making things in factories to help kill the opposition. The only things kids had to “babysit” them was comic books, and they read many different kinds. So when kids starting acting differently in this new generation the figured it must be the comic books. Society didn’t want to believe it may have been the internal and external scars war causes on the soldiers and their families. Also the fact that young unattended children are reading these comics may not be able to differentiate between fantasy and reality. When society fails it always needs a scapegoat then it was comic books next it was rock and roll. Society naturally resist change.
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