'Nuff Said: American Graphic Media

ICv2 - 'AVX' Marketing Biggest Ever Is Avengers vs. X-Men "the" summer event for Marvel? Is this the response to the New 52 everyone is expecting? In truth, I don't think Marvel needs to respond to the New 52. They benefit through the pop cultural associative ether. Moreover, DC's efforts have not had the broad sales impact they hoped. While lapse fans have returned, long term growth comes from new (hopefully young) fans. Recent reports suggest the New 52 is not attracting fresh eyes. So, what exactly would Marvel be doing if it rushed to react? There is not a clear answer, so the question become what to do, if anything in response. To me, the answer is to do exactly what the are doing. Marvel is continuing down the path to develop stories and characters across multiple platforms and bring them to audiences utilizing Disney 's distribution channels. This was the pattern they had before the New 52 and it has not changed. We wonder if digital...

Arnold Schwarzenegger's decision to partner with Stan Lee and become "The Governator" in a new animated series highlights the influence of superhero comic culture on mainstream entertainment. Whatever the obstacles to attracting new readers to print comics, digital media continues to offer opportunities for creators to reach a global audience. While innovative new ideas abound, established brands can and do find an audience. Teaming up with Stan Lee allows Schwarzenegger to use the superhero archetype to continue his unique brand. Superheroes are the perfect venue because these characters brings together values, ideas, and desire associated with the U.S. experience in a narrative form deceptive in its simplicity, yet powerful in impact. Having seen Stan Lee at MegaCon , I know that he continues to be a creative and marketing machine. Still, this latest project emphasizes the unique space superheroes occupy in the modern cultural landscape. For Schwarzenegger, ...