David Gabriel, VP Sales at Marvel Comics announced at the ComicsPro retailer summit, Marvel's intention to kill a character every quarter. As I mentioned before, the value of killing any character in comic is not about that character's death, but about the aftermath for those left behind. This is why some comic deaths are sacred and others not. Gabriel insisted that plan to kill characters is not a cheap ploy to sell comics. This, despite the fact, that Fantastic Four #587 was the highest selling comic in the last six month. No, Gabriel insisted , as I suggested , that the point is to established a new status quo like the one we are seeing coming out of the dissolution of the Fantastic Four and the creation of the Future Foundation. Still, the timing is suspect. Marvel has committed to the 3.99 price point (versus DC holding the line at 2.99) and they are also gearing up for a new major event- FEAR ITSELF. In concept this could be a creative too...
A blog for and about the intersection of comic books and American history.