Marvel continues to infuse the "feel" of comic books into products across platforms. This tactic avoids alienating long time fans, but opens the door to a new audience excited by film and television adaptations. While DC Comic struggles with finding the right tone for many of its Golden Age characters, Marvel's Silver Age origins allow better flexibility for adaption. As creators adapt the stories for new platform, much of the youthful anxiety and societal uncertainty inherent to Marvel's 1960s stories can be transferred to contemporary debates.
Something to consider as DC and Marvel bring major movie releases to theaters this summer.