Iron Man 3 TV spots

Is there anything new in these ads? These spots are basically based on what we have already seen. Questions abound driven by plot speculation across the web. Case in point, is Tony using Extremis to move the armor in spot 2?

I can't be sure and anyone who read the comic book knows the Extremis transformation merged part of the armor with Tony's body. Are we seeing this in the tv spots? This seems to be a modular assembly and not a biomechanical interaction. The armor "working at the speed of thought" aspect so crucial to the Extremis story could be on display or it could be something else.

This reflects a bigger ideological question. Will the audience want to see Tony Stark become part machine? The danger posed by science changing our bodies is a major theme in science fiction today. Will this anxiety inform Iron Man 3 or will The Mandarin as Bin Laden be enough?

If the goal was to make me (and you) curious, Marvel Studios is doing exactly what it needs to do. I'm sure there is more hype heading our way.

Comments

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Why blame comics for societal failure?

Why blame comics for societal failure? Society blamed comics for the societal failures because it was a fairly new industry, and as things seemed to go “wrong” they figured it must be comic books. When a child grew up during the war, his father was probably killing people and the military and his mother was probably making things in factories to help kill the opposition. The only things kids had to “babysit” them was comic books, and they read many different kinds. So when kids starting acting differently in this new generation the figured it must be the comic books. Society didn’t want to believe it may have been the internal and external scars war causes on the soldiers and their families. Also the fact that young unattended children are reading these comics may not be able to differentiate between fantasy and reality. When society fails it always needs a scapegoat then it was comic books next it was rock and roll. Society naturally resist change.

'Nuff Said: American Graphic Media

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