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IM3--Favreau and the New Disney-Marvel Cultural Campaign

Jon Favreau will not direct Iron Man 3 and I can't say I blame him. While rumors that conflict with Marvel drove him out, the reality is it doesn't matter. After doing more to build the Marvel Cinematic Universe than any director alive, he has earned some time off.

With the 3rd film facing the inevitable problem of trying to integrate multiple Marvel movie narratives, it smart to walk away and let new eyes look at IM3. His relationship with Disney is only going to get stronger and he can provide a lot of creative vision, something the Disney/Marvel fusion needs if it is going to be successful. Favreau is moving on to another major Disney movie and he will likely have a hand in shaping the coming Marvel movies as a executive producer. The future for Disney is the effective use of legacy properties and integrating acquisitions like Marvel in way that expand the entertainment experience on multiple platforms. That future requires creative collaborator who understand the properties, but are not overwhelmed by them. Favreau has demonstrated he can do that, so I suspect Marvel will continue to do what it can to make their relationship work.


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