With roots that run deep in U.S. popular culture, Marvel's 75th anniversary offers an opportunity to assess the cultural legacy from the "House of Ideas." Long lauded for its emotive storytelling and engaged fandom, Marvel contemporary experience cannot be divorced from broader media concerns. The success of Marvel Studios adapting Silver Age characters to the big screen has made Disney, Marvel's parent company the home of two fantasy franchises with major cultural appeal (the other being Star Wars). The question become is the new Marvel merely a tool to deliver media ready content or is it still a house with ideas that challenge the audience and intrigue newcomers?
With roots that run deep in U.S. popular culture, Marvel's 75th anniversary offers an opportunity to assess the cultural legacy from the "House of Ideas." Long lauded for its emotive storytelling and engaged fandom, Marvel contemporary experience cannot be divorced from broader media concerns. The success of Marvel Studios adapting Silver Age characters to the big screen has made Disney, Marvel's parent company the home of two fantasy franchises with major cultural appeal (the other being Star Wars). The question become is the new Marvel merely a tool to deliver media ready content or is it still a house with ideas that challenge the audience and intrigue newcomers?
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