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Mark Waid, "Reinventing Comics And Graphic Novels For Digital"



Mark Waid has gotten a bit of criticism and praise for his advocacy for digital comics.  My mantra, as always, is that comics are the kaleidoscopic point.  A space where broader sociocultural trends come together. On the page the process is layered and intriguing.  The system around comic book publication also offer similar insights. Comic book are artifacts of modern urban industrial experience.  Thus, the turn toward digital in comics is merely a microcosm of the broader transformation from an urban industrial to suburban service economy. This presentation lays out Waid's argument for why digital comics make sense.  Moreover, he gives us some insights into the monetary impact of his efforts.  There is no question there will continue to be a turn toward digital publication. The question is who will benefit from that transformation.

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Why blame comics for societal failure?

Why blame comics for societal failure? Society blamed comics for the societal failures because it was a fairly new industry, and as things seemed to go “wrong” they figured it must be comic books. When a child grew up during the war, his father was probably killing people and the military and his mother was probably making things in factories to help kill the opposition. The only things kids had to “babysit” them was comic books, and they read many different kinds. So when kids starting acting differently in this new generation the figured it must be the comic books. Society didn’t want to believe it may have been the internal and external scars war causes on the soldiers and their families. Also the fact that young unattended children are reading these comics may not be able to differentiate between fantasy and reality. When society fails it always needs a scapegoat then it was comic books next it was rock and roll. Society naturally resist change.