Skip to main content

Supercrooks Movie Teaser Trailer


 
The teaser for Mark Millar's SUPERCROOKS.

A trailer for a comic book?


This should give you (and me) pause.  Isn't print dying? The evolution (devolution) of publishing is a constant narrative in modern media. Yet, if this teaser trailer suggests anything, it challenges our conception of the modern media landscape.  Are we  misguided in our assumption of failure? 

Perhaps a more accurate assessment of publishing is that established media companies are struggling to maintain a revenue model created in the nineteenth century. They are trying and failing to support a system created before computers and the internet splintered the mass audience.  The democratization of the modern media means producers can't promise their distribution network will reach a critical audience.  In contrast, digital born entities, smaller creators and firms willing to innovate, can and do use the digital tool and dynamic media landscape to their advantage. They can and do target narrow more self-defined audience motivated by their unique product. It is not a mass audience in the classic sense, but it can be a global audience. 

From academic publication to newspaper to brick and mortar bookstores, the world of print seems to be struggling.  Yet, the common criticism that people don't read is clearly wrong. The explosion of blogs, twits, and related social media requires...reading!  So, what we are witnessing is millions and millions of people reading differently.  Does that mean they do not read deeply or engage with thoughtful content?  I think the answer is no.  People navigate a large and complex media environment, processing a massive amount of data.  They will read deeply if they are motivated to do so.  The key is motivation, and comics motivated.
Labels:

Comments

Post a Comment

Popular posts from this blog

Why blame comics for societal failure?

Why blame comics for societal failure? Society blamed comics for the societal failures because it was a fairly new industry, and as things seemed to go “wrong” they figured it must be comic books. When a child grew up during the war, his father was probably killing people and the military and his mother was probably making things in factories to help kill the opposition. The only things kids had to “babysit” them was comic books, and they read many different kinds. So when kids starting acting differently in this new generation the figured it must be the comic books. Society didn’t want to believe it may have been the internal and external scars war causes on the soldiers and their families. Also the fact that young unattended children are reading these comics may not be able to differentiate between fantasy and reality. When society fails it always needs a scapegoat then it was comic books next it was rock and roll. Society naturally resist change.
2 comments
Read more

The 1950s are often portrayed as a period of social cohesion. Why is this misleading?

When we think of the 1950's, most people think of similar things such as "Leave it to Beaver", very conservative and cliched pop music, and high patriotism. Our view of that time is one of social conformity to conservative values, with a traditional nuclear family where the father worked and the mother stayed home, where a majority of people attended church, where crime was relatively low, where a majority of American citizens were extremely patriotic, and where entertainment media emphasized these same conservative values and were subjected to censorship if they did not conform. This is misleading because while these things were all true to a certain extent, the world was obviously not perfect and not everyone was conforming or upholding traditional values, even if it seemed like they were. The 1950's were actually a very tumultuous time period, with the end of World War II leaving Europe war torn and in debt, the outbreak of the Korean War and the clashes of opinion...
1 comment
Read more

Were comics at the forefront of social transformation or lagging behind in the 1960’s?

Throughout the 60’s, comics were at the forefront of social transformation. Possibly the best example of this is through comics reflection of the public’s view of the Vietnam War. At the beginning of the war a majority of Americans fully supported the cause. The idea that communism, the most evil idea conceived, could spread first through South-East Asia and eventually to the US lead Americans to accept the need to occupy Vietnam. However as the war progressed it became more obvious that it was less to defend democracy and actually just a proxy war against Russia. As support for the war diminished, comics greatly altered their position on the war to question the causes of the war, and whether the US should actually be there. The comic Iron Man accurately represented this shift in support as he stopped dealing arms, and took a moral stand against their use. As well as Vietnam War culture, comics also accurately portrayed youth culture in the US throughout the 60’s. Comics suc...
Post a Comment
Read more