Skip to main content

Supercrooks Movie Teaser Trailer


 
The teaser for Mark Millar's SUPERCROOKS.

A trailer for a comic book?


This should give you (and me) pause.  Isn't print dying? The evolution (devolution) of publishing is a constant narrative in modern media. Yet, if this teaser trailer suggests anything, it challenges our conception of the modern media landscape.  Are we  misguided in our assumption of failure? 

Perhaps a more accurate assessment of publishing is that established media companies are struggling to maintain a revenue model created in the nineteenth century. They are trying and failing to support a system created before computers and the internet splintered the mass audience.  The democratization of the modern media means producers can't promise their distribution network will reach a critical audience.  In contrast, digital born entities, smaller creators and firms willing to innovate, can and do use the digital tool and dynamic media landscape to their advantage. They can and do target narrow more self-defined audience motivated by their unique product. It is not a mass audience in the classic sense, but it can be a global audience. 

From academic publication to newspaper to brick and mortar bookstores, the world of print seems to be struggling.  Yet, the common criticism that people don't read is clearly wrong. The explosion of blogs, twits, and related social media requires...reading!  So, what we are witnessing is millions and millions of people reading differently.  Does that mean they do not read deeply or engage with thoughtful content?  I think the answer is no.  People navigate a large and complex media environment, processing a massive amount of data.  They will read deeply if they are motivated to do so.  The key is motivation, and comics motivated.

Comments

Popular posts from this blog

Wonder Woman

The ruminations over new activity to bring Wonder Woman back to the small screen once again remind me of the unique place DC Comic characters occupy in our collective mind’s eye. The struggle to produce a Wonder Woman film says much about the challenge represented by the Amazon Warrior/Princess who does not need to be rescued. Despite the growth of women’s role in society, we still assume a paternal and maternal model for men and women's in society. While Wonder Woman is not barred from motherhood, she is not seeking to place herself within the familial framework in an obvious way. Indeed, the recent runs of Wonder Woman have been better in part, because they have embraced the character as who she is--warrior, diplomat, and leader. Wonder Woman is one of the key characters from DC, yet she has not had the iconic stories similar to Batman (The Dark Knight Returns, The Killing Joke, or Year One) or Superman ( Greatest Stories or Red Son) in print. Instead, many people know abo…

why blame comics for societal failure

Comic books are often blamed for societal failure. Comics are the perfect excuse for a child's bad behavior. Comic books are often violent and very influential. Kids these days look for role models and some of the role models they find happen to be in comics. Parents also hate to place blame on themselves for their children acting out. This is why they look towards comics to blame. It seems like no one ever fesses up to any of their mistakes and people look for a reason to cover them up. Comics cannot be continued to cover up or mistakes. We need to start getting our acts together and realize we are the ones who need to take responsibility for our actions. If society is that influenced by comics we definitely have a major problem.

Grant Morrison: Talking With Gods