The recent announcement that USA Network is teaming with DC Comics to bring a new series of comics revealing what happen between season four and five of the hit series Burn Notice shouldn't come as a surprise to anyone. One of the highest rated shows on basic cable, the partnership makes sense for both sides. While Burn Notice is big hit for basic cable, it still relatively unknown compared to broadcast television. As the Saturday Night Live skit about Burn Notice demonstrates, most of the U.S. viewing audience hasn't seen the show. This fact highlights one of the key realities about modern media. The media landscape is splintered, with small groups of viewers dedicated to shows that most other Americans may have heard about vaguely, but haven't seen. For all the mad love for MAD MEN , the show averages little more than two million viewers per episode. In comparison, the lowest rated broadcast show can easily triple that number. Basic cable's advantage i...